A new digital distribution and promotion service set up to raise the profile of Welsh language music around the world has received financial support from the Welsh Government.
Funding has been awarded to PYST Cyfyngedig to aid the much needed growth of its digital distribution service, the first of its kind to be based in Wales and able to tailor services specifically for the Welsh Language music industry.
The financial backing will also allow for a bespoke service that will be able to drive the promotion of Welsh language music through appropriate and popular channels to increase awareness and number of streams.
In addition the money will create the role of the first ever booking agent for Wales. This role will fill a gap in representing artists to secure more gigs around the country and beyond. It is hoped the role can trigger the creation of a Welsh touring circuit and encourage growth in the number of promoters and venues in Wales.